Trulia

trulia.com

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https://trulia.com

Scanned Apr 15, 2026 · 29.4s

Your website score is

0/100
Critical

Grade

F0

Banner

Yes

Regulatory Compliance

Multi-regulation overview — click any regulation for details

Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.

Tag Leak detected 33 user data leaks before consent on trulia.com, including comScore (Analytics Tracker), Branch (Advertising Tracker), HumanSecurity (Tracker Tracker) and 5 more.

Security Headers

0/6 present

Strict-Transport-Security

Add HSTS header to enforce HTTPS connections and prevent downgrade attacks

Content-Security-Policy

Add a Content-Security-Policy header to prevent XSS and code injection attacks

X-Frame-Options

Add X-Frame-Options header to prevent clickjacking attacks

X-Content-Type-Options

Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing

Referrer-Policy

Set a Referrer-Policy header to control how much referrer information is shared

Permissions-Policy

Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation

Google Consent Mode

Not Detected

Google Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.

Post-Rejection Audit

Reject Button

Missing

Post-Rejection Fires

0 vendors

Consent Mode

Not Detected

GTM Load

Not detected

Consent Mode V2: Not Detected

Google Consent Mode was not detected on this site.

Consent Record Audit

Issues detected

Consent record stored after interaction

GDPR Art. 7(1)

No consent record written — cannot prove consent was given

No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.

Consent withdrawal mechanism accessible

GDPR Art. 7(3)

No way for users to withdraw consent found on page

No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.

Why this matters

Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.

Tracker categories detected

Advertising3 vendors
Analytics4 vendors
Security6
Functional1
Critical15
comScore (Analytics Tracker)
criticalNetworkAnalyticscomScore (Analytics Tracker)

comScore (analytics) loaded before consent

Host: sb.scorecardresearch.comFired: 2851ms after load
Branch (Advertising Tracker)
Branch (Advertising Tracker)2 findings

app.link, api2.branch.io

Branch (Advertising Tracker)
criticalNetworkAdvertisingBranch (Advertising Tracker)

Branch (advertising) loaded before consent

Host: app.linkFired: 3005ms after load
Branch (Advertising Tracker)
criticalNetworkAdvertisingBranch (Advertising Tracker)

Branch (advertising) loaded before consent

Host: api2.branch.ioFired: 3491ms after load
HumanSecurity (Tracker Tracker)
HumanSecurity (Tracker Tracker)2 findings

tzm.px-cloud.net, collector-pxyo6yjwlb.px-cloud.net

HumanSecurity (Tracker Tracker)
criticalNetworkHumanSecurity (Tracker Tracker)

HumanSecurity (tracker) loaded before consent

Host: tzm.px-cloud.netFired: 3139ms after load
HumanSecurity (Tracker Tracker)
criticalNetworkHumanSecurity (Tracker Tracker)

HumanSecurity (tracker) loaded before consent

Host: collector-pxyo6yjwlb.px-cloud.netFired: 3192ms after load
Google Ads
criticalNetworkAdvertisingGoogle Ads

Google Ads (Google) loaded before consent: Google ad syndication and remarketing

Host: pagead2.googlesyndication.comFired: 3727ms after load
GA4
criticalNetworkAnalyticsGA4

GA4 (Google) loaded before consent: Sends pageview and event data to Google Analytics

Host: www.google-analytics.comFired: 3766ms after load
Advertising Tracker
criticalNetworkAdvertisingAdvertising Tracker

advertising tracker at cs.zg-api.com loaded before consent

Host: cs.zg-api.comFired: 3824ms after load
Adobe Analytics
Adobe Analytics3 findings

s_fid, s_cc, s_vi

Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_fid" set before consent — Alternative cookie with unique user ID / timestamp when the s_vi cookie can not be set for technical reasons

Cookie: s_fidDomain: .trulia.comRetention: 5 years
Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_cc" set before consent

Cookie: s_ccDomain: .trulia.com
Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_vi" set before consent — Contains a unique ID to identify a user

Cookie: s_viDomain: .trulia.comRetention: 2 years
criticalCookieAnalyticsShopify

Shopify cookie "_s" set before consent — Shopify analytics.

Cookie: _sDomain: .app.linkRetention: 2 years
criticalConsent

No "reject all" option found — users cannot refuse non-essential cookies (ICO guidance requires this)

criticalConsent Record

No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)

criticalConsent Record

No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)

Warnings21
warningConsentUnknown

Unknown was clicked but no consent storage was written — tags may continue firing as if consent was never given

vendor logo
warningNetwork

Unknown third-party request to assets.adobedtm.com before consent

Host: assets.adobedtm.comFired: 1151ms after load
vendor logo
warningNetwork

Unknown third-party request to media-cdn.trulia-local.com before consent

Host: media-cdn.trulia-local.comFired: 1441ms after load
vendor logo
warningNetwork

Unknown third-party request to api.consentjs.datagrail.io before consent

Host: api.consentjs.datagrail.ioFired: 2851ms after load
vendor logo
warningNetwork

Unknown third-party request to js.zg-api.com before consent

Host: js.zg-api.comFired: 2851ms after load
vendor logo
warningNetwork

Unknown third-party request to accounts.google.com before consent

Host: accounts.google.comFired: 2851ms after load
vendor logo
warningNetwork

Unknown third-party request to appleid.cdn-apple.com before consent

Host: appleid.cdn-apple.comFired: 2851ms after load
vendor logo
warningNetwork

Unknown third-party request to google.com before consent

Host: google.comFired: 3284ms after load
warningStorage

sessionStorage key "test" written before consent

Key: testType: sessionStorageFired: 2983ms after load
warningStorage

localStorage key "tk_1776286101464" written before consent

Key: tk_1776286101464Type: localStorageFired: 3117ms after load
warningStorage

sessionStorage key "tk_1776286101465" written before consent

Key: tk_1776286101465Type: sessionStorageFired: 3117ms after load
warningStorage

localStorage key "PXYO6YjwLb_px-ff" written before consent

Key: PXYO6YjwLb_px-ffType: localStorageFired: 3125ms after load
warningStorage

sessionStorage key "__sak" written before consent

Key: __sakType: sessionStorageFired: 3266ms after load
warningStorage

localStorage key "PXYO6YjwLb_px_hvd" written before consent

Key: PXYO6YjwLb_px_hvdType: localStorageFired: 3370ms after load
warningStorage

sessionStorage key "pxsid" written before consent

Key: pxsidType: sessionStorageFired: 3374ms after load
warningStorage

sessionStorage key "branch_session" written before consent

Key: branch_sessionType: sessionStorageFired: 3664ms after load
warningStorage

localStorage key "branch_session_first" written before consent

Key: branch_session_firstType: localStorageFired: 3665ms after load
warningStorage

localStorage key "__uep_ls_test__" written before consent

Key: __uep_ls_test__Type: localStorageFired: 3691ms after load
warningStorage

sessionStorage key "uep:client_instance_id" written before consent

Key: uep:client_instance_idType: sessionStorageFired: 3691ms after load
warningStorage

localStorage key "is_branch_banner_dismissed" written before consent

Key: is_branch_banner_dismissedType: localStorageFired: 3834ms after load
warningStorage

localStorage key "validate" written before consent

Key: validateType: localStorageFired: 6742ms after load
Info4
Sourcepoint CMP
Sourcepoint CMP3 findings

launchpad-wrapper.privacymanager.io, launchpad-beta.privacymanager.io, geo.privacymanager.io

Sourcepoint CMP
infoNetworkConsent MgmtSourcepoint CMP

Sourcepoint CMP (Sourcepoint) loaded before consent: Sourcepoint consent management platform

Host: launchpad-wrapper.privacymanager.ioFired: 2851ms after load
Sourcepoint CMP
infoNetworkConsent MgmtSourcepoint CMP

Sourcepoint CMP (Sourcepoint) loaded before consent: Sourcepoint consent management platform

Host: launchpad-beta.privacymanager.ioFired: 2972ms after load
Sourcepoint CMP
infoNetworkConsent MgmtSourcepoint CMP

Sourcepoint CMP (Sourcepoint) loaded before consent: Sourcepoint consent management platform

Host: geo.privacymanager.ioFired: 3315ms after load
infoCookieFunctional

Cross-site request forgery token — security mechanism

Cookie: _csrfSecretDomain: .trulia.com

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This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com