Rakuten

rakuten.com

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https://rakuten.com

Scanned Apr 15, 2026 · 29.6s

Your website score is

0/100
Critical

Grade

F0

Banner

No

Regulatory Compliance

Multi-regulation overview — click any regulation for details

Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.

Tag Leak detected 25 user data leaks before consent on rakuten.com, including DataDog (Analytics Tracker), Meta Pixel, GA4 and 2 more.

Security Headers

3/6 present

Strict-Transport-Security

max-age=15768000 ; includeSubDomains ; preload

Content-Security-Policy

Add a Content-Security-Policy header to prevent XSS and code injection attacks

X-Frame-Options

SAMEORIGIN

X-Content-Type-Options

nosniff

Referrer-Policy

Set a Referrer-Policy header to control how much referrer information is shared

Permissions-Policy

Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation

Google Consent Mode

Not Detected

Google Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.

Post-Rejection Audit

Reject Button

Missing

Post-Rejection Fires

0 vendors

Consent Mode

Not Detected

GTM Load

7995ms pre-consent

Google Tag Manager(GTM-NDCS3F)

Loaded 7995ms after page load — before the consent banner was detected. Per a 2022 German court ruling, GTM itself transmits the user's IP to Google pre-consent.

Consent Mode V2: Not Detected

Google Consent Mode was not detected on this site.

Consent Record Audit

Issues detected

Consent record stored after interaction

GDPR Art. 7(1)

No consent record written — cannot prove consent was given

No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.

Consent withdrawal mechanism accessible

GDPR Art. 7(3)

No way for users to withdraw consent found on page

No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.

Why this matters

Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.

Tracker categories detected

Advertising4 vendors
Analytics5 vendors
Marketing4 vendors
Security3
Functional1 vendor
Tag Management1 vendor
Critical11
DataDog (Analytics Tracker)
criticalNetworkAnalyticsDataDog (Analytics Tracker)

DataDog (analytics) loaded before consent

Host: www.datadoghq-browser-agent.comFired: 1286ms after load
Meta Pixel
criticalNetworkAdvertisingMeta Pixel

Meta Pixel (Meta) loaded before consent: Sends user data to Meta for ad targeting and conversion tracking

Host: connect.facebook.netFired: 1286ms after load
GA4
criticalNetworkAnalyticsGA4

GA4 (Google) loaded before consent: Sends pageview and event data to Google Analytics

Host: www.google-analytics.comFired: 5025ms after load
Segment
Segment3 findings

ajs_anonymous_id, ajs_user_id

Segment
criticalCookieAnalyticsSegment

Segment cookie "ajs_anonymous_id" set before consent

Cookie: ajs_anonymous_idDomain: www.rakuten.com
Segment
criticalStorageAnalyticsSegment

Segment (Twilio) wrote "ajs_anonymous_id" to localStorage before consent

Key: ajs_anonymous_idType: localStorageFired: 1341ms after load
Segment
criticalStorageAnalyticsSegment

Segment (Twilio) wrote "ajs_user_id" to localStorage before consent

Key: ajs_user_idType: localStorageFired: 5065ms after load
Amplitude
criticalCookieAnalyticsAmplitude

Amplitude cookie "AMP_TOKEN" set before consent

Cookie: AMP_TOKENDomain: .rakuten.com
criticalNetwork

No consent banner detected — all cookies and tags fire without user consent

criticalConsent

No "reject all" option found — users cannot refuse non-essential cookies (ICO guidance requires this)

criticalConsent Record

No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)

criticalConsent Record

No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)

Warnings17
Google Tag Manager
warningGTMTag ManagementGoogle Tag Manager

GTM loaded before consent banner — IP address transmitted to Google pre-consent (container: GTM-NDCS3F)

vendor logo
warningNetwork

Unknown third-party request to cdn.schemaapp.com before consent

Host: cdn.schemaapp.comFired: 550ms after load
vendor logo
warningNetwork

Unknown third-party request to static.ebates.com before consent

Host: static.ebates.comFired: 719ms after load
vendor logo
warningNetwork

Unknown third-party request to data.schemaapp.com before consent

Host: data.schemaapp.comFired: 5060ms after load
vendor logo
warningNetwork

Unknown third-party request to events.engager.ecbsn.com before consent

Host: events.engager.ecbsn.comFired: 5157ms after load
vendor logo
warningNetwork

Unknown third-party request to ampcid.google.com before consent

Host: ampcid.google.comFired: 5191ms after load
vendor logo
warningNetwork

Unknown third-party request to www.facebook.com before consent

Host: www.facebook.comFired: 7456ms after load
warningStorage

localStorage key "rr-available-test" written before consent

Key: rr-available-testType: localStorageFired: 1134ms after load
warningStorage

localStorage key "post-shopping-modals-shown" written before consent

Key: post-shopping-modals-shownType: localStorageFired: 1139ms after load
warningStorage

localStorage key "RR_SURFACE_VISIT_ATTR" written before consent

Key: RR_SURFACE_VISIT_ATTRType: localStorageFired: 1206ms after load
warningStorage

localStorage key "RAKUTEN_VISIT_ID" written before consent

Key: RAKUTEN_VISIT_IDType: localStorageFired: 1208ms after load
warningStorage

localStorage key "RAKUTEN_LAST_VISIT" written before consent

Key: RAKUTEN_LAST_VISITType: localStorageFired: 1209ms after load
warningStorage

localStorage key "chakra-ui-color-mode" written before consent

Key: chakra-ui-color-modeType: localStorageFired: 1214ms after load
warningStorage

localStorage key "persisted-queue:v1:vLFussC4XChxcOvzEXgApiBtItELHGtW:event-queue:lock" written before consent

Key: persisted-queue:v1:vLFussC4XChxcOvzEXgApiBtItELHGtW:event-queue:lockType: localStorageFired: 1255ms after load
warningStorage

localStorage key "persisted-queue:v1:vLFussC4XChxcOvzEXgApiBtItELHGtW:dest-Segment.io:lock" written before consent

Key: persisted-queue:v1:vLFussC4XChxcOvzEXgApiBtItELHGtW:dest-Segment.io:lockType: localStorageFired: 4778ms after load
warningStorage

sessionStorage key "__test__1776287621186" written before consent

Key: __test__1776287621186Type: sessionStorageFired: 7429ms after load
warningStorage

localStorage key "__test__1776287621205" written before consent

Key: __test__1776287621205Type: localStorageFired: 7448ms after load
Info1
Google (Cdn)
infoNetworkGoogle (Cdn)

Google (cdn) loaded before consent

Host: ampcid.google.nlFired: 7417ms after load
Compliant16
Google Analytics
Google Analytics3 findings

_ga, _gid, _ga_1TWBFMXGYQ

Google Analytics
CompliantCookieAnalyticsGoogle Analytics

Google Analytics cookie "_ga" set correctly after consent

Cookie: _gaDomain: .www.rakuten.com
Google Analytics
CompliantCookieAnalyticsGoogle Analytics

Google Analytics cookie "_gid" set correctly after consent

Cookie: _gidDomain: .www.rakuten.com
Google Analytics
CompliantCookieAnalyticsGoogle Analytics

Google Analytics cookie "_ga_1TWBFMXGYQ" set correctly after consent

Cookie: _ga_1TWBFMXGYQDomain: .rakuten.com
Google Ads
Google Ads2 findings

_gcl_au, _gcl_ls

Google Ads
CompliantCookieAdvertisingGoogle Ads

Google Ads cookie "_gcl_au" set correctly after consent

Cookie: _gcl_auDomain: .rakuten.com
Google Ads
CompliantStorageAdvertisingGoogle Ads

Google Ads (Google) wrote "_gcl_ls" to localStorage correctly after consent

Key: _gcl_lsType: localStorageFired: -20848ms after load
CompliantCookieMarketingRoku

Roku cookie "wfivefivec" set correctly after consent

Cookie: wfivefivecDomain: .w55c.netRetention: 13 months
Reddit Pixel
CompliantCookieAdvertisingReddit Pixel

Reddit Pixel cookie "_rdt_uuid" set correctly after consent

Cookie: _rdt_uuidDomain: .rakuten.com
DoubleClick/Google Marketing
DoubleClick/Google Marketing2 findings

IDE, ar_debug

DoubleClick/Google Marketing
CompliantCookieMarketingDoubleClick/Google Marketing

DoubleClick/Google Marketing cookie "IDE" set correctly after consent

Cookie: IDEDomain: .doubleclick.netRetention: 2 years
DoubleClick/Google Marketing
CompliantCookieMarketingDoubleClick/Google Marketing

DoubleClick/Google Marketing cookie "ar_debug" set correctly after consent

Cookie: ar_debugDomain: .pinterest.comRetention: Persistent
Meta Pixel
CompliantCookieAdvertisingMeta Pixel

Meta Pixel cookie "_fbp" set correctly after consent

Cookie: _fbpDomain: .rakuten.com
Pinterest Tag
CompliantCookieAdvertisingPinterest Tag

Pinterest Tag cookie "_pin_unauth" set correctly after consent

Cookie: _pin_unauthDomain: .rakuten.com
Amazon
Amazon2 findings

ad-id, ad-privacy

Amazon
CompliantCookieMarketingAmazon

Amazon cookie "ad-id" set correctly after consent

Cookie: ad-idDomain: .amazon-adsystem.comRetention: 190 days
Amazon
CompliantCookieMarketingAmazon

Amazon cookie "ad-privacy" set correctly after consent

Cookie: ad-privacyDomain: .amazon-adsystem.comRetention: 5 years
Pinterest
CompliantCookieMarketingPinterest

Pinterest cookie "_pinterest_ct_ua" set correctly after consent

Cookie: _pinterest_ct_uaDomain: .ct.pinterest.comRetention: session
Segment
CompliantStorageAnalyticsSegment

Segment (Twilio) wrote "ajs_user_traits" to localStorage correctly after consent

Key: ajs_user_traitsType: localStorageFired: -21499ms after load
CompliantStorageFunctionallocalStorage availability probe

localStorage availability probe (null) wrote "__storage_test__" to sessionStorage correctly after consent

Key: __storage_test__Type: sessionStorageFired: -19479ms after load

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Scan rakuten.com

This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com