Marriott (marriott.com) — Cookie Compliance Score: 0/100 — Tag Leak

Marriott

marriott.com

https://marriott.com

Scanned Apr 15, 2026 · 32.5s

Your website score is

0/100

Critical

Grade

F0

BannerConsent Banner

No

Regulatory Compliance

Multi-regulation overview — click any regulation for details

Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.

Tag Leak detected 31 user data leaks before consent on marriott.com, including Adobe (Tracker Tracker), Instagram, Dynatrace and 2 more.

Security Headers

2/6 present

Strict-Transport-Security

max-age=86400 ; includeSubDomains

Content-Security-Policy

Add a Content-Security-Policy header to prevent XSS and code injection attacks

X-Frame-Options

SAMEORIGIN

X-Content-Type-Options

Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing

Referrer-Policy

Set a Referrer-Policy header to control how much referrer information is shared

Permissions-Policy

Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation

Google Consent Mode

Not Detected

Google Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.

Post-Rejection Audit

Reject Button

Found

Post-Rejection Fires

4 vendors

Consent Mode

Not Detected

GTM Load

Not detected

Consent Mode V2: Not Detected

Google Consent Mode was not detected on this site.

Vendors firing after rejection (4)

Vendor	Category	Timing	URL
Google — Google Ads	advertising	17406ms	www.google.com
Google — Google Ads	advertising	17478ms	www.googleadservices.com
Google — Google Ads	advertising	17701ms	googleads.g.doubleclick.net
FullStory — FullStory	analytics	19662ms	rs.fullstory.com

Consent Record Audit

Pass

Consent record stored after interaction

GDPR Art. 7(1)

Found: OptanonConsent (OneTrust)

Record contains timestamp

Art. 7(1)

Timestamp field detected

Record contains consent state

Art. 7(1)

Accept/reject state detected

Record contains consent categories

Art. 7(1)

Consent categories (analytics, marketing, etc.) not found in record

Consent withdrawal mechanism accessible

GDPR Art. 7(3)

Cookie settings link / floating button found

Consent record and withdrawal mechanism are both correctly implemented

Tracker categories detected

Advertising1 vendor

Analytics3 vendors

Marketing2 vendors

Security4

Functional1 vendor

Critical12

criticalNetworkAdobe (Tracker Tracker)

Adobe (tracker) loaded before consent

Host: adobedc.demdex.netFired: 803ms after load

criticalCookieMarketingInstagram

Instagram cookie "sessionID" set before consent — This is a performance cookie used to collect data about people logging in and out of the website.

Cookie: sessionIDDomain: www.marriott.comRetention: 1 year

Dynatrace5 findings

dtCookie, rxVisitor, dtSa, rxvt, dtPC

criticalCookieAnalyticsDynatrace

Dynatrace cookie "dtCookie" set before consent — This cookie is used by RUM API, Dynatrace Real User Monitoring (RUM) gives you the power to know your customers by providing performance analysis in real time.

Cookie: dtCookieDomain: .marriott.comRetention: Session

criticalCookieAnalyticsDynatrace

Dynatrace cookie "rxVisitor" set before consent — This cookie is used by RUM API, Dynatrace Real User Monitoring (RUM) gives you the power to know your customers by providing performance analysis in real time.

Cookie: rxVisitorDomain: .marriott.comRetention: Session

criticalCookieAnalyticsDynatrace

Dynatrace cookie "dtSa" set before consent — This cookie is used by RUM API, Dynatrace Real User Monitoring (RUM) gives you the power to know your customers by providing performance analysis in real time.

Cookie: dtSaDomain: .marriott.comRetention: Session

criticalCookieAnalyticsDynatrace

Dynatrace cookie "rxvt" set before consent — This cookie is used by RUM API, Dynatrace Real User Monitoring (RUM) gives you the power to know your customers by providing performance analysis in real time.

Cookie: rxvtDomain: .marriott.comRetention: Session

criticalCookieAnalyticsDynatrace

Dynatrace cookie "dtPC" set before consent — This cookie is used by RUM API, Dynatrace Real User Monitoring (RUM) gives you the power to know your customers by providing performance analysis in real time.

Cookie: dtPCDomain: .marriott.comRetention: Session

criticalCookieMarketingAdobe Audience Manager

Adobe Audience Manager cookie "demdex" set before consent — Unique value with which Audience Manager can identify a user. Used, among others, for identification, segmentation, modeling and reporting purposes.

Cookie: demdexDomain: .demdex.netRetention: 180 days after last activity or 10 years when opting out

criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "AMCV_664516D751E565010A490D4C%40AdobeOrg" set before consent

Cookie: AMCV_664516D751E565010A490D4C%40AdobeOrgDomain: .marriott.com

criticalPost-RejectionAdvertisingGoogle — Google Ads

Google — Google Ads fires after user rejected consent

Fired: 17406ms after load

criticalPost-RejectionAnalyticsFullStory — FullStory

FullStory — FullStory fires after user rejected consent

Fired: 19662ms after load

criticalNetwork

No consent banner detected — all cookies and tags fire without user consent

Warnings21

warningNetwork

Unknown third-party request to assets.adobedtm.com before consent

Host: assets.adobedtm.comFired: 457ms after load

warningStorage

sessionStorage key "com.adobe.reactor.core.visitorTracking.landingPage" written before consent

Key: com.adobe.reactor.core.visitorTracking.landingPageType: sessionStorageFired: 735ms after load

warningStorage

sessionStorage key "com.adobe.reactor.core.visitorTracking.trafficSource" written before consent

Key: com.adobe.reactor.core.visitorTracking.trafficSourceType: sessionStorageFired: 736ms after load

warningStorage

localStorage key "previous_page" written before consent

Key: previous_pageType: localStorageFired: 766ms after load

warningStorage

sessionStorage key "loggedInStatus" written before consent

Key: loggedInStatusType: sessionStorageFired: 768ms after load

warningStorage

localStorage key "dummy" written before consent

Key: dummyType: localStorageFired: 892ms after load

warningStorage

localStorage key "ak_a" written before consent

Key: ak_aType: localStorageFired: 1011ms after load

warningStorage

localStorage key "com.adobe.alloy.664516D751E565010A490D4C_AdobeOrg.consentHashes.Adobe.1.0" written before consent

Key: com.adobe.alloy.664516D751E565010A490D4C_AdobeOrg.consentHashes.Adobe.1.0Type: localStorageFired: 1343ms after load

warningStorage

sessionStorage key "oldDataLayer" written before consent

Key: oldDataLayerType: sessionStorageFired: 1345ms after load

warningStorage

sessionStorage key "oldMvpOffers" written before consent

Key: oldMvpOffersType: sessionStorageFired: 1345ms after load

warningStorage

sessionStorage key "mi-global-data" written before consent

Key: mi-global-dataType: sessionStorageFired: 2959ms after load

warningStorage

sessionStorage key "rxVisitor" written before consent

Key: rxVisitorType: sessionStorageFired: 3693ms after load

warningStorage

sessionStorage key "rxvisitid" written before consent

Key: rxvisitidType: sessionStorageFired: 3694ms after load

warningStorage

sessionStorage key "rxvt" written before consent

Key: rxvtType: sessionStorageFired: 3696ms after load

warningStorage

sessionStorage key "dtSa" written before consent

Key: dtSaType: sessionStorageFired: 3708ms after load

warningStorage

localStorage key "dtCFG_sy2d3jns_220110cf75551a30" written before consent

Key: dtCFG_sy2d3jns_220110cf75551a30Type: localStorageFired: 3723ms after load

warningStorage

sessionStorage key "dtTAB_sy2d3jns" written before consent

Key: dtTAB_sy2d3jnsType: sessionStorageFired: 3724ms after load

warningStorage

localStorage key "mi-session-store" written before consent

Key: mi-session-storeType: localStorageFired: 3886ms after load

warningStorage

sessionStorage key "dtCookie" written before consent

Key: dtCookieType: sessionStorageFired: 5923ms after load

warningStorage

sessionStorage key "qualtricssessionstoragetestkey" written before consent

Key: qualtricssessionstoragetestkeyType: sessionStorageFired: 6004ms after load

warningStorage

sessionStorage key "QSI_HistorySession" written before consent

Key: QSI_HistorySessionType: sessionStorageFired: 6187ms after load

Info7

infoNetworkDynatrace (Cdn)

Dynatrace (cdn) loaded before consent

Host: js-cdn.dynatrace.comFired: 813ms after load

infoNetworkAkamai (Cdn)

Akamai (cdn) loaded before consent

Host: p11.techlab-cdn.comFired: 1196ms after load

Qualtrics (Cdn)2 findings

zn1mdx3zmq39jkigz-marriott.siteintercept.qualtrics.com, siteintercept.qualtrics.com

infoNetworkQualtrics (Cdn)

Qualtrics (cdn) loaded before consent

Host: zn1mdx3zmq39jkigz-marriott.siteintercept.qualtrics.comFired: 5070ms after load

infoNetworkQualtrics (Cdn)

Qualtrics (cdn) loaded before consent

Host: siteintercept.qualtrics.comFired: 5622ms after load

infoCookieFunctionalAkamai

Akamai cookie "AKA_A2" set before consent — Used for Akamai's Advanced Acceleration feature, intended to improve web performance

Cookie: AKA_A2Domain: .marriott.comRetention: 1 hour or longer

infoCookieFunctional

Akamai bot manager — necessary for site protection

Cookie: _abckDomain: .marriott.com

infoCookieFunctional

Akamai bot management session — necessary for site protection

Cookie: ak_bmscDomain: .marriott.com

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This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com