https://instacart.com
Scanned Apr 15, 2026 · 28.7s
Your website score is
Grade
BannerConsent Banner
No
Regulatory Compliance
Multi-regulation overview — click any regulation for details
Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.
Tag Leak detected 40 user data leaks before consent on instacart.com, including Microsoft Ads, Meta Pixel, Branch and 9 more.
Security Headers
2/6 presentStrict-Transport-Security
max-age=31536000; includeSubDomains; preload
Content-Security-Policy
frame-ancestors 'self' https://instacart.com https://*.instacart.com
X-Frame-Options
Add X-Frame-Options header to prevent clickjacking attacks
X-Content-Type-Options
Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing
Referrer-Policy
Set a Referrer-Policy header to control how much referrer information is shared
Permissions-Policy
Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation
Google Consent Mode
Not DetectedGoogle Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.
GTM container detected (GTM-MNXM74G) but no consent mode initialisation found. Add gtag('consent', 'default', ...) before your GTM snippet.
Post-Rejection Audit
Reject Button
Missing
Post-Rejection Fires
0 vendors
Consent Mode
Not Detected
GTM Load
6438ms pre-consent
Google Tag Manager(GTM-MNXM74G)
Loaded 6438ms after page load — before the consent banner was detected. Per a 2022 German court ruling, GTM itself transmits the user's IP to Google pre-consent.
Consent Mode V2: Not Detected
Google Consent Mode was not detected on this site.
Consent Record Audit
Issues detectedConsent record stored after interaction
GDPR Art. 7(1)No consent record written — cannot prove consent was given
No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.
Consent withdrawal mechanism accessible
GDPR Art. 7(3)No way for users to withdraw consent found on page
No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.
Why this matters
Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.
Tracker categories detected
Critical31
TikTok Pixel7 findingsID trackedanalytics.tiktok.com, analytics-ipv6.tiktokw.us, _ttp, _tt_enable_cookie, tt_sessionId, tt_appInfo, tt_pixel_session_index
analytics.tiktok.com, analytics-ipv6.tiktokw.us, _ttp, _tt_enable_cookie, tt_sessionId, tt_appInfo, tt_pixel_session_index
TikTok Pixel (TikTok) loaded before consent: Sends event data to TikTok for ad measurement
TikTok Pixel (TikTok) loaded before consent: TikTok Pixel IPv6 enrichment and data collection
TikTok Pixel cookie "_ttp" set before consent
TikTok Pixel cookie "_tt_enable_cookie" set before consent
TikTok Pixel (TikTok) wrote "tt_sessionId" to sessionStorage before consent
TikTok Pixel (TikTok) wrote "tt_appInfo" to sessionStorage before consent
TikTok Pixel (TikTok) wrote "tt_pixel_session_index" to sessionStorage before consent
Microsoft Ads (Microsoft) loaded before consent: Microsoft Ads (Bing) UET conversion tracking
Meta Pixel (Meta) loaded before consent: Sends user data to Meta for ad targeting and conversion tracking
Branch (Branch) loaded before consent: Branch deep linking and attribution
Snapchat Pixel4 findingssc-static.net, tr.snapchat.com, _scid, _scid_r
sc-static.net, tr.snapchat.com, _scid, _scid_r
Snapchat Pixel (Snapchat) loaded before consent: Loads Snapchat conversion tracking script
Snapchat Pixel (Snapchat) loaded before consent: Snapchat pixel tracking endpoint
Snapchat Pixel cookie "_scid" set before consent
Snapchat Pixel cookie "_scid_r" set before consent
The Trade Desk (tracker) loaded before consent
Google Ads3 findingswww.google.com, _gcl_au, _gcl_ls
www.google.com, _gcl_au, _gcl_ls
Google Ads (Google) loaded before consent: Google Consent Mode data collection for ad measurement
Google Ads cookie "_gcl_au" set before consent
Google Ads (Google) wrote "_gcl_ls" to localStorage before consent
Advertising Tracker2 findingspt.ispot.tv, bat.bing.net
pt.ispot.tv, bat.bing.net
advertising tracker at pt.ispot.tv loaded before consent
advertising tracker at bat.bing.net loaded before consent
Branch (Advertising Tracker)2 findingsapp.link, api2.branch.io
app.link, api2.branch.io
Branch (advertising) loaded before consent
Branch (advertising) loaded before consent
Ahoy2 findingsahoy_visit, ahoy_visitor
ahoy_visit, ahoy_visitor
Ahoy cookie "ahoy_visit" set before consent — Registers statistical data on visitors behaviour on the website. Used for internal analytics by the website operator.
Ahoy cookie "ahoy_visitor" set before consent — Registers statistical data on visitors behaviour on the website. Used for internal analytics by the website operator.
Shopify cookie "_s" set before consent — Shopify analytics.
TikTok2 findingsttcsid, ttcsid_D23SJ1JC77U5781IKE5G
ttcsid, ttcsid_D23SJ1JC77U5781IKE5G
TikTok cookie "ttcsid" set before consent — The TikTok cookie ttcsid likely serves as a session identifier, helping to maintain user sessions and track interactions across the platform. Its purpose is probably to manage user authentication or personalize content based on activity, similar to other session-related cookies used by TikTok.
TikTok cookie "ttcsid_D23SJ1JC77U5781IKE5G" set before consent — The TikTok cookie ttcsid likely serves as a session identifier, helping to maintain user sessions and track interactions across the platform. Its purpose is probably to manage user authentication or personalize content based on activity, similar to other session-related cookies used by TikTok.
No consent banner detected — all cookies and tags fire without user consent
No "reject all" option found — users cannot refuse non-essential cookies (ICO guidance requires this)
No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)
No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)
Warnings12
Google Tag Manager2 findingsID trackedwww.googletagmanager.com
www.googletagmanager.com
Google Tag Manager (Google) loaded before consent: Loads the GTM container which may trigger other tags
GTM loaded before consent banner — IP address transmitted to Google pre-consent (container: GTM-MNXM74G)
Unknown third-party request to rpc-rise-config-data-eng.icpublic.com before consent
localStorage key "__storejs__test__" written before consent
localStorage key "u_sclid" written before consent
sessionStorage key "u_scsid" written before consent
localStorage key "u_sclid_r" written before consent
sessionStorage key "u_scsid_r" written before consent
sessionStorage key "test" written before consent
localStorage key "lastExternalReferrer" written before consent
sessionStorage key "branch_session" written before consent
localStorage key "branch_session_first" written before consent
Info2
Amazon (cdn) loaded before consent
Snapchat cookie "X-AB" set before consent — This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
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Scan instacart.com →This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com