Geo-redirect detected
https://hm.com redirected to https://www2.hm.com/nl_nl/index.html.
https://hm.com
Scanned Apr 15, 2026 · 37.9s
Your website score is
Grade
BannerConsent Banner
Yes
Regulatory Compliance
Multi-regulation overview — click any regulation for details
Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.
Tag Leak detected 33 user data leaks before consent on hm.com, including Akamai (Analytics Tracker), Tealium (Tracker Tracker).
Security Headers
2/6 presentStrict-Transport-Security
max-age=31536000; includeSubDomains max-age=31536000; includeSubDomains
Content-Security-Policy
Add a Content-Security-Policy header to prevent XSS and code injection attacks
X-Frame-Options
SAMEORIGIN
X-Content-Type-Options
Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing
Referrer-Policy
Set a Referrer-Policy header to control how much referrer information is shared
Permissions-Policy
Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation
Google Consent Mode
V2Consent Parameters
Issues (1)
No GTM container detected — consent mode works best with Google Tag Manager
Post-Rejection Audit
Reject Button
Found
Post-Rejection Fires
0 vendors
Consent Mode
Not Detected
GTM Load
Not detected
Consent Mode V2: Not Detected
Google Consent Mode was not detected on this site.
✓ gtag('consent', 'update') call detected on rejection
Consent Record Audit
Issues detectedConsent record stored after interaction
GDPR Art. 7(1)No consent record written — cannot prove consent was given
No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.
Consent withdrawal mechanism accessible
GDPR Art. 7(3)Cookie settings link / floating button found
Why this matters
Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.
Tracker categories detected
Critical5
Akamai (Analytics Tracker)3 findingss.go-mpulse.net, c.go-mpulse.net, 02179914.akstat.io
s.go-mpulse.net, c.go-mpulse.net, 02179914.akstat.io
Akamai (analytics) loaded before consent
Akamai (analytics) loaded before consent
Akamai (analytics) loaded before consent
Tealium (tracker) loaded before consent
No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)
Warnings29
Unknown was clicked but no consent storage was written — tags may continue firing as if consent was never given
Unknown third-party request to fabric.hmgroup.com before consent
Unknown third-party request to fabulous.hmgroup.com before consent
Unknown third-party request to hightouch.hmgroup.com before consent
Unknown third-party request to turbocookie.hmgroup.com before consent
Unknown third-party request to isp-lookup-prod-x5b7jhrkea-ew.a.run.app before consent
Unknown third-party request to depcollect.hmgroup.com before consent
Unknown third-party request to trial-eum-clientnsv4-s.akamaihd.net before consent
Unknown third-party request to trial-eum-clienttons-s.akamaihd.net before consent
Unknown third-party request to 209-38-97-45_s-23-209-125-6_ts-1776287908-clienttons-s.akamaihd.net before consent
Unknown third-party request to 2etgcllaca2ym2paacsa-pgkbj1-5ad188560-clientnsv4-s.akamaihd.net before consent
localStorage key "_boomr_clss" written before consent
localStorage key "dummy" written before consent
localStorage key "ak_a" written before consent
localStorage key "fabulousVisitorID" written before consent
localStorage key "fabulousVisitorID_expiration" written before consent
localStorage key "__akfp_storage_test__" written before consent
sessionStorage key "hmUtilsFormatters-nl_nl" written before consent
sessionStorage key "labels.hybris.nl_nl" written before consent
sessionStorage key "labels_aem_nl_nl" written before consent
sessionStorage key "labels_lsl_CD656F18-C63B-4F74-A667-56E9A049B629_nl_nl" written before consent
sessionStorage key "labels_lsl_3845921D-6CE1-430E-85D6-F08ACAF86EA0_nl_nl" written before consent
sessionStorage key "labels_lsl_BD69CC67-1D06-46AD-9AC6-5B0FBF337B2D_nl_nl" written before consent
sessionStorage key "labels_lsl_A451A499-0821-4888-862C-3CF3FAC8D122_nl_nl" written before consent
sessionStorage key "lastSelectedDepartment" written before consent
localStorage key "theme-preference" written before consent
sessionStorage key "tiqStore" written before consent
localStorage key "_boomr_akamaiXhrRetry" written before consent
sessionStorage key "ak_bm_tab_id" written before consent
Info7
Akamai cookie "AKA_A2" set before consent — Used for Akamai's Advanced Acceleration feature, intended to improve web performance
NGINX Ingresss cookie "INGRESSCOOKIE" set before consent — Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
Tripadvisor cookie "RT" set before consent — This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example.
Akamai bot manager — necessary for site protection
Java session identifier — necessary for site operation
Akamai bot management session — necessary for site protection
Akamai bot management — necessary for site protection
Is this your site?
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Scan hm.com →This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com