BMW

bmw.com

Compare

Geo-redirect detected

https://bmw.com redirected to https://www.bmw.nl/nl/index.html.

https://bmw.com

Scanned Apr 15, 2026 · 38.1s

Your website score is

0/100
Critical

Grade

F0

Banner

Yes

Regulatory Compliance

Multi-regulation overview — click any regulation for details

Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.

Tag Leak detected 13 user data leaks before consent on bmw.com, including Akamai (Analytics Tracker).

Security Headers

5/6 present

Strict-Transport-Security

max-age=15768000

Content-Security-Policy

Add a Content-Security-Policy header to prevent XSS and code injection attacks

X-Frame-Options

SAMEORIGIN

X-Content-Type-Options

nosniff

Referrer-Policy

strict-origin-when-cross-origin

Permissions-Policy

none

Google Consent Mode

Not Detected

Google Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.

Post-Rejection Audit

Reject Button

Found

Post-Rejection Fires

0 vendors

Consent Mode

Not Detected

GTM Load

Not detected

Consent Mode V2: Not Detected

Google Consent Mode was not detected on this site.

No tracking vendors detected firing after rejection

Consent Record Audit

Issues detected

Consent record stored after interaction

GDPR Art. 7(1)

No consent record written — cannot prove consent was given

No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.

Consent withdrawal mechanism accessible

GDPR Art. 7(3)

No way for users to withdraw consent found on page

No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.

Why this matters

Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.

Tracker categories detected

Advertising7 vendors
Analytics4 vendors
Marketing7 vendors
Security1
Functional6 vendors
Critical4
Akamai (Analytics Tracker)
Akamai (Analytics Tracker)2 findings

s.go-mpulse.net, c.go-mpulse.net

Akamai (Analytics Tracker)
criticalNetworkAnalyticsAkamai (Analytics Tracker)

Akamai (analytics) loaded before consent

Host: s.go-mpulse.netFired: 1490ms after load
Akamai (Analytics Tracker)
criticalNetworkAnalyticsAkamai (Analytics Tracker)

Akamai (analytics) loaded before consent

Host: c.go-mpulse.netFired: 2411ms after load
criticalConsent Record

No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)

criticalConsent Record

No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)

Warnings11
warningConsentUnknown

Unknown was clicked but no consent storage was written — tags may continue firing as if consent was never given

vendor logo
warningNetwork

Unknown third-party request to www.bmw.nl before consent

Host: www.bmw.nlFired: 922ms after load
vendor logo
warningNetwork

Unknown third-party request to tron.bmwgroup.com before consent

Host: tron.bmwgroup.comFired: 1524ms after load
vendor logo
warningNetwork

Unknown third-party request to assets.adobedtm.com before consent

Host: assets.adobedtm.comFired: 1879ms after load
vendor logo
warningNetwork

Unknown third-party request to bmw.app.baqend.com before consent

Host: bmw.app.baqend.comFired: 1879ms after load
warningStorage

sessionStorage key "cc-consents-cache" written before consent

Key: cc-consents-cacheType: sessionStorageFired: 1598ms after load
warningStorage

localStorage key "__akfp_storage_test__" written before consent

Key: __akfp_storage_test__Type: localStorageFired: 1654ms after load
warningStorage

localStorage key "_boomr_clss" written before consent

Key: _boomr_clssType: localStorageFired: 1710ms after load
warningStorage

sessionStorage key "C5tM5s_base" written before consent

Key: C5tM5s_baseType: sessionStorageFired: 1824ms after load
warningStorage

localStorage key "baqend-speedkit-user-id" written before consent

Key: baqend-speedkit-user-idType: localStorageFired: 2241ms after load
warningStorage

sessionStorage key "cc-consent-drawer-state" written before consent

Key: cc-consent-drawer-stateType: sessionStorageFired: 2259ms after load
Info5
Adobe (Cdn)
infoNetworkAdobe (Cdn)

Adobe (cdn) loaded before consent

Host: bmw.scene7.comFired: 1578ms after load
Akamai
infoCookieFunctionalAkamai

Akamai cookie "AKA_A2" set before consent — Used for Akamai's Advanced Acceleration feature, intended to improve web performance

Cookie: AKA_A2Domain: .bmw.nlRetention: 1 hour or longer
infoCookieFunctionalTripadvisor

Tripadvisor cookie "RT" set before consent — This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example.

Cookie: RTDomain: .www.bmw.nlRetention: 399 days
infoCookieFunctional

Akamai bot management — necessary for site protection

Cookie: bm_svDomain: .www.bmw.nl
infoCookieFunctional

Akamai bot management session — necessary for site protection

Cookie: ak_bmscDomain: .www.bmw.nl
Compliant43
Meta Pixel
Meta Pixel3 findingsID tracked

www.facebook.com, connect.facebook.net, _fbp

Meta Pixel
CompliantNetworkAdvertisingMeta Pixel

Meta Pixel (Meta) loaded correctly after consent

ID: 2673622959655171Host: www.facebook.comFired: 3955ms after load
Meta Pixel
CompliantNetworkAdvertisingMeta Pixel

Meta Pixel (Meta) loaded correctly after consent

Host: connect.facebook.netFired: 3385ms after load
Meta Pixel
CompliantCookieAdvertisingMeta Pixel

Meta Pixel cookie "_fbp" set correctly after consent

Cookie: _fbpDomain: .bmw.nl
Outbrain
Outbrain2 findingsID tracked

tr.outbrain.com, dicbo_id

Outbrain
CompliantNetworkAdvertisingOutbrain

Outbrain (Outbrain) loaded correctly after consent

ID: 005Host: tr.outbrain.comFired: 4617ms after load
Outbrain
CompliantCookieMarketingOutbrain

Outbrain cookie "dicbo_id" set correctly after consent

Cookie: dicbo_idDomain: www.bmw.nlRetention: 1 day
Pinterest Tag
Pinterest Tag3 findingsID tracked

ct.pinterest.com, s.pinimg.com, _pin_unauth

Pinterest Tag
CompliantNetworkAdvertisingPinterest Tag

Pinterest Tag (Pinterest) loaded correctly after consent

ID: 2613164984156Host: ct.pinterest.comFired: 4786ms after load
Pinterest Tag
CompliantNetworkAdvertisingPinterest Tag

Pinterest Tag (Pinterest) loaded correctly after consent

Host: s.pinimg.comFired: 4680ms after load
Pinterest Tag
CompliantCookieAdvertisingPinterest Tag

Pinterest Tag cookie "_pin_unauth" set correctly after consent

Cookie: _pin_unauthDomain: .bmw.nl
Adobe Analytics
Adobe Analytics6 findings

bmwag.tt.omtrdc.net, bmwag.d3.sc.omtrdc.net, AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg, s_cc, s_tp, s_ppv

Adobe Analytics
CompliantNetworkAnalyticsAdobe Analytics

Adobe Analytics (Adobe) loaded correctly after consent

Host: bmwag.tt.omtrdc.netFired: 2705ms after load
Adobe Analytics
CompliantNetworkAnalyticsAdobe Analytics

Adobe Analytics (Adobe) loaded correctly after consent

Host: bmwag.d3.sc.omtrdc.netFired: 3367ms after load
Adobe Analytics
CompliantCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "AMCV_B52D1CFE5330949C0A490D45%40AdobeOrg" set correctly after consent

Cookie: AMCV_B52D1CFE5330949C0A490D45%40AdobeOrgDomain: .bmw.nl
Adobe Analytics
CompliantCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_cc" set correctly after consent

Cookie: s_ccDomain: .bmw.nl
Adobe Analytics
CompliantCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_tp" set correctly after consent

Cookie: s_tpDomain: .bmw.nlRetention: session
Adobe Analytics
CompliantCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_ppv" set correctly after consent

Cookie: s_ppvDomain: .bmw.nlRetention: session
GA4
CompliantNetworkAnalyticsGA4

GA4 (Google) loaded correctly after consent

Host: www.googletagmanager.comFired: 3402ms after load
Google Ads
Google Ads4 findings

googleads.g.doubleclick.net, www.googleadservices.com, _gcl_au, _gcl_ls

Google Ads
CompliantNetworkAdvertisingGoogle Ads

Google Ads (Google) loaded correctly after consent

Host: googleads.g.doubleclick.netFired: 3700ms after load
Google Ads
CompliantNetworkAdvertisingGoogle Ads

Google Ads (Google) loaded correctly after consent

Host: www.googleadservices.comFired: 3700ms after load
Google Ads
CompliantCookieAdvertisingGoogle Ads

Google Ads cookie "_gcl_au" set correctly after consent

Cookie: _gcl_auDomain: .bmw.nl
Google Ads
CompliantStorageAdvertisingGoogle Ads

Google Ads (Google) wrote "_gcl_ls" to localStorage correctly after consent

Key: _gcl_lsType: localStorageFired: 3644ms after load
LinkedIn Insight Tag
CompliantNetworkAdvertisingLinkedIn Insight Tag

LinkedIn Insight Tag (LinkedIn) loaded correctly after consent

Host: snap.licdn.comFired: 4592ms after load
Taboola
Taboola5 findings

cdn.taboola.com, trc.taboola.com, taboola_session_id, t_gid, t_pt_gid

Taboola
CompliantNetworkAdvertisingTaboola

Taboola (Taboola) loaded correctly after consent

Host: cdn.taboola.comFired: 4673ms after load
Taboola
CompliantNetworkAdvertisingTaboola

Taboola (Taboola) loaded correctly after consent

Host: trc.taboola.comFired: 4824ms after load
Taboola
CompliantCookieMarketingTaboola

Taboola cookie "taboola_session_id" set correctly after consent

Cookie: taboola_session_idDomain: .taboola.comRetention: Session
Taboola
CompliantCookieMarketingTaboola

Taboola cookie "t_gid" set correctly after consent

Cookie: t_gidDomain: .taboola.comRetention: 13 months
Taboola
CompliantCookieFunctionalTaboola

Taboola cookie "t_pt_gid" set correctly after consent

Cookie: t_pt_gidDomain: .taboola.comRetention: 1 Year
Adform
Adform3 findings

uid, C, adformfrpid

Adform
CompliantCookieMarketingAdform

Adform cookie "uid" set correctly after consent

Cookie: uidDomain: .criteo.comRetention: 60 days
Adform
CompliantCookieMarketingAdform

Adform cookie "C" set correctly after consent

Cookie: CDomain: .adform.netRetention: 60 days till 3650 days
Adform
CompliantCookieMarketingAdform

Adform cookie "adformfrpid" set correctly after consent

Cookie: adformfrpidDomain: www.bmw.nlRetention: 30 days
Adobe Audience Manager
Adobe Audience Manager4 findings

demdex, AMCVS_B52D1CFE5330949C0A490D45%40AdobeOrg, at_check, mbox

Adobe Audience Manager
CompliantCookieMarketingAdobe Audience Manager

Adobe Audience Manager cookie "demdex" set correctly after consent

Cookie: demdexDomain: .demdex.netRetention: 180 days after last activity or 10 years when opting out
Adobe Audience Manager
CompliantCookieMarketingAdobe Audience Manager

Adobe Audience Manager cookie "AMCVS_B52D1CFE5330949C0A490D45%40AdobeOrg" set correctly after consent

Cookie: AMCVS_B52D1CFE5330949C0A490D45%40AdobeOrgDomain: .bmw.nlRetention: Session
Adobe Audience Manager
CompliantCookieFunctionalAdobe Audience Manager

Adobe Audience Manager cookie "at_check" set correctly after consent

Cookie: at_checkDomain: .bmw.nlRetention: session
Adobe Audience Manager
CompliantCookieMarketingAdobe Audience Manager

Adobe Audience Manager cookie "mbox" set correctly after consent

Cookie: mboxDomain: .bmw.nlRetention: 2 years
LinkedIn
LinkedIn3 findings

bcookie, li_gc, lidc

LinkedIn
CompliantCookieMarketingLinkedIn

LinkedIn cookie "bcookie" set correctly after consent

Cookie: bcookieDomain: .linkedin.comRetention: 1 year
LinkedIn
CompliantCookieFunctionalLinkedIn

LinkedIn cookie "li_gc" set correctly after consent

Cookie: li_gcDomain: .linkedin.comRetention: 2 years
LinkedIn
CompliantCookieMarketingLinkedIn

LinkedIn cookie "lidc" set correctly after consent

Cookie: lidcDomain: .linkedin.comRetention: 1 day
Criteo
CompliantCookieAdvertisingCriteo

Criteo cookie "cto_bundle" set correctly after consent

Cookie: cto_bundleDomain: .criteo.com
DoubleClick/Google Marketing
DoubleClick/Google Marketing2 findings

ar_debug, IDE

DoubleClick/Google Marketing
CompliantCookieMarketingDoubleClick/Google Marketing

DoubleClick/Google Marketing cookie "ar_debug" set correctly after consent

Cookie: ar_debugDomain: .pinterest.comRetention: Persistent
DoubleClick/Google Marketing
CompliantCookieMarketingDoubleClick/Google Marketing

DoubleClick/Google Marketing cookie "IDE" set correctly after consent

Cookie: IDEDomain: .doubleclick.netRetention: 2 years
ContentSquare
ContentSquare3 findings

_cs_c, _cs_id, _cs_s

ContentSquare
CompliantCookieAnalyticsContentSquare

ContentSquare cookie "_cs_c" set correctly after consent

Cookie: _cs_cDomain: .bmw.nlRetention: 13 months
ContentSquare
CompliantCookieAnalyticsContentSquare

ContentSquare cookie "_cs_id" set correctly after consent

Cookie: _cs_idDomain: .bmw.nlRetention: 13 months
ContentSquare
CompliantCookieAnalyticsContentSquare

ContentSquare cookie "_cs_s" set correctly after consent

Cookie: _cs_sDomain: .bmw.nlRetention: 1 Year
Pinterest
CompliantCookieMarketingPinterest

Pinterest cookie "_pinterest_ct_ua" set correctly after consent

Cookie: _pinterest_ct_uaDomain: .ct.pinterest.comRetention: session
CompliantStorageFunctionallocalStorage availability probe

localStorage availability probe (null) wrote "__storage_test__" to localStorage correctly after consent

Key: __storage_test__Type: localStorageFired: -23255ms after load

Is this your site?

Run a full multi-page scan with monitoring and get detailed remediation steps

Scan bmw.com

This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com