https://asos.com
Scanned Apr 15, 2026 · 38.4s
Your website score is
Grade
BannerConsent Banner
Yes
Regulatory Compliance
Multi-regulation overview — click any regulation for details
Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.
Tag Leak detected 139 user data leaks before consent on asos.com, including Akamai (Analytics Tracker), Adobe (Tracker Tracker), Optimizely and 21 more.
Security Headers
2/6 presentStrict-Transport-Security
max-age=86400
Content-Security-Policy
upgrade-insecure-requests;
X-Frame-Options
Add X-Frame-Options header to prevent clickjacking attacks
X-Content-Type-Options
Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing
Referrer-Policy
Set a Referrer-Policy header to control how much referrer information is shared
Permissions-Policy
Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation
Google Consent Mode
Not DetectedGoogle Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.
GTM container detected (GTM-NR75XMD, GTM-NKPNS83) but no consent mode initialisation found. Add gtag('consent', 'default', ...) before your GTM snippet.
Post-Rejection Audit
Reject Button
Found
Post-Rejection Fires
2 vendors
Consent Mode
Not Detected
GTM Load
1830ms pre-consent
Google Tag Manager(GTM-NR75XMD)
Loaded 1830ms after page load — before the consent banner was detected (banner appeared at 7923ms). Per a 2022 German court ruling, GTM itself transmits the user's IP to Google pre-consent.
Consent Mode V2: Not Detected
Google Consent Mode was not detected on this site.
Vendors firing after rejection (2)
| Vendor | Category | Timing | URL |
|---|---|---|---|
| New Relic — New Relic | analytics | 24632ms | bam.nr-data.net |
| TikTok — TikTok Pixel | advertising | 25031ms | analytics.tiktok.com |
Consent Record Audit
Issues detectedConsent record stored after interaction
GDPR Art. 7(1)Found: OptanonConsent (OneTrust)
Record contains timestamp
Art. 7(1)Timestamp field detected
Record contains consent state
Art. 7(1)Consent state (accepted/rejected) not found in record
Record contains consent categories
Art. 7(1)Consent categories (analytics, marketing, etc.) not found in record
Consent withdrawal mechanism accessible
GDPR Art. 7(3)No way for users to withdraw consent found on page
No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.
Why this matters
Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.
Tracker categories detected
Critical64
TikTok Pixel3 findingsID trackedanalytics.tiktok.com, analytics-ipv6.tiktokw.us, _ttp
analytics.tiktok.com, analytics-ipv6.tiktokw.us, _ttp
TikTok Pixel (TikTok) loaded before consent: Sends event data to TikTok for ad measurement
TikTok Pixel (TikTok) loaded before consent: TikTok Pixel IPv6 enrichment and data collection
TikTok Pixel cookie "_ttp" set before consent
Pinterest Tag2 findingsID trackedct.pinterest.com, s.pinimg.com
ct.pinterest.com, s.pinimg.com
Pinterest Tag (Pinterest) loaded before consent: Pinterest conversion tracking
Pinterest Tag (Pinterest) loaded before consent: Pinterest tag script loader
Meta Pixel2 findingsID trackedwww.facebook.com, connect.facebook.net
www.facebook.com, connect.facebook.net
Meta Pixel (Meta) loaded before consent: Meta Pixel tracking endpoint
Meta Pixel (Meta) loaded before consent: Sends user data to Meta for ad targeting and conversion tracking
Akamai (Analytics Tracker)3 findingss2.go-mpulse.net, c.go-mpulse.net, 684dd32b.akstat.io
s2.go-mpulse.net, c.go-mpulse.net, 684dd32b.akstat.io
Akamai (analytics) loaded before consent
Akamai (analytics) loaded before consent
Akamai (analytics) loaded before consent
Adobe (Tracker Tracker)3 findingsdpm.demdex.net, asos.demdex.net, cm.everesttech.net
dpm.demdex.net, asos.demdex.net, cm.everesttech.net
Adobe (tracker) loaded before consent
Adobe (tracker) loaded before consent
Adobe (tracker) loaded before consent
Optimizely3 findingscdn.optimizely.com, a19065870423.cdn.optimizely.com, logx.optimizely.com
cdn.optimizely.com, a19065870423.cdn.optimizely.com, logx.optimizely.com
Optimizely (Optimizely) loaded before consent: Optimizely experimentation and A/B testing
Optimizely (Optimizely) loaded before consent: Optimizely experimentation and A/B testing
Optimizely (Optimizely) loaded before consent: Optimizely event logging endpoint
Braze3 findingsjs.appboycdn.com, ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00, ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00
js.appboycdn.com, ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00, ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00
Braze (Braze) loaded before consent: Braze (formerly Appboy) SDK delivery
Braze cookie "ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00" set before consent — Randomly-generated string used to determine whether the user is starting a new or existing session to sync messages and calculate session analytics.
Braze cookie "ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00" set before consent — Randomly-generated string used to identify anonymous users, and to differentiate users’ devices and enables device-based messaging.
Google Ads5 findingswww.google.com, googleads.g.doubleclick.net, www.googleadservices.com, _gcl_au, _gcl_ls
www.google.com, googleads.g.doubleclick.net, www.googleadservices.com, _gcl_au, _gcl_ls
Google Ads (Google) loaded before consent: Google Consent Mode data collection for ad measurement
Google Ads (Google) loaded before consent: Sends conversion data to Google Ads
Google Ads (Google) loaded before consent: Google Ads conversion tracking
Google Ads cookie "_gcl_au" set before consent
Google Ads (Google) wrote "_gcl_ls" to localStorage before consent
Google (Tracker Tracker)4 findingsad.doubleclick.net, 9827385.fls.doubleclick.net, 11229815.fls.doubleclick.net, adservice.google.com
ad.doubleclick.net, 9827385.fls.doubleclick.net, 11229815.fls.doubleclick.net, adservice.google.com
Google (tracker) loaded before consent
Google (tracker) loaded before consent
Google (tracker) loaded before consent
Google (tracker) loaded before consent
ContentSquare (analytics) loaded before consent
Snapchat Pixel2 findingssc-static.net, tr.snapchat.com
sc-static.net, tr.snapchat.com
Snapchat Pixel (Snapchat) loaded before consent: Loads Snapchat conversion tracking script
Snapchat Pixel (Snapchat) loaded before consent: Snapchat pixel tracking endpoint
Microsoft Ads3 findingsbat.bing.com, _uetsid, _uetvid
bat.bing.com, _uetsid, _uetvid
Microsoft Ads (Microsoft) loaded before consent: Microsoft Ads (Bing) UET conversion tracking
Microsoft Ads cookie "_uetsid" set before consent
Microsoft Ads cookie "_uetvid" set before consent
Google Analytics6 findingsregion1.analytics.google.com, _ga, _ga_H5HS29D9X2, FPID, FPAU, FPLC
region1.analytics.google.com, _ga, _ga_H5HS29D9X2, FPID, FPAU, FPLC
GA4 (Google) loaded before consent: Sends pageview and event data to Google Analytics
Google Analytics cookie "_ga" set before consent
Google Analytics cookie "_ga_H5HS29D9X2" set before consent
Google Analytics cookie "FPID" set before consent — Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
Google Analytics cookie "FPAU" set before consent — Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics.
Google Analytics cookie "FPLC" set before consent — This FPLC cookie is the cross-domain linker cookie hashed from the FPID cookie. It’s not HttpOnly, which means it can be read with JavaScript. It has a relatively short lifetime, just 20 hours.
Advertising Tracker2 findingsbat.bing.net, tr6.snapchat.com
bat.bing.net, tr6.snapchat.com
advertising tracker at bat.bing.net loaded before consent
advertising tracker at tr6.snapchat.com loaded before consent
Adobe Audience Manager3 findingsdemdex, AMCVS_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, dpm
demdex, AMCVS_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, dpm
Adobe Audience Manager cookie "demdex" set before consent — Unique value with which Audience Manager can identify a user. Used, among others, for identification, segmentation, modeling and reporting purposes.
Adobe Audience Manager cookie "AMCVS_C0137F6A52DEAFCC0A490D4C%40AdobeOrg" set before consent — The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended.
Adobe Audience Manager cookie "dpm" set before consent — DPM is an abbreviation for Data Provider Match. It tells internal, Adobe systems that a call from Audience Manager or the Adobe Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID.
Adobe Analytics3 findingss_ecid, AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, s_cc
s_ecid, AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, s_cc
Adobe Analytics cookie "s_ecid" set before consent — This cookie is set by the customer's domain after the AMCV cookie is set by the client. The purpose of this cookie is to allow persistent ID tracking in the 1st-party state and is used as a reference ID if the AMCV cookie has expired.
Adobe Analytics cookie "AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg" set before consent
Adobe Analytics cookie "s_cc" set before consent
Adobe Advertising cookie "everest_g_v2" set before consent — This cookie stores the browser and surfer ID.Created after a user initially clicks a client's ad, and used to map the current and subsequent clicks with other events on the client's website
Marfeel cookie "_s_fpv" set before consent — This cookie is used to store for temporary session
ContentSquare4 findings_cs_mk_aa, _cs_c, _cs_id, _cs_s
_cs_mk_aa, _cs_c, _cs_id, _cs_s
ContentSquare cookie "_cs_mk_aa" set before consent — Ensures Adobe dimensions and eVars are set only once every 30 minutes. Stores the value of the csMatchingKey which is a random number plus timestamp in milliseconds.
ContentSquare cookie "_cs_c" set before consent — Consent state: digit between 0 and 3. Used for capturing analytics on web pages
ContentSquare cookie "_cs_id" set before consent — Contains: user ID, timestamp (in seconds) of user creation, number of visits for this user
ContentSquare cookie "_cs_s" set before consent — Number of page views for the current session, and the recording state
DoubleClick/Google Marketing2 findingsIDE, ar_debug
IDE, ar_debug
DoubleClick/Google Marketing cookie "IDE" set before consent — This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
DoubleClick/Google Marketing cookie "ar_debug" set before consent — Store and track conversions
Mixpanel3 findingsmp_asos_mixpanel, mp_tab_id_mixpanel_asos, mp_gen_new_tab_id_mixpanel_asos
mp_asos_mixpanel, mp_tab_id_mixpanel_asos, mp_gen_new_tab_id_mixpanel_asos
Mixpanel cookie "mp_asos_mixpanel" set before consent
Mixpanel (Mixpanel) wrote "mp_tab_id_mixpanel_asos" to sessionStorage before consent
Mixpanel (Mixpanel) wrote "mp_gen_new_tab_id_mixpanel_asos" to sessionStorage before consent
Bing / Microsoft cookie "MUID" set before consent — Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
Snapchat cookie "sc_at" set before consent — Used to identify a visitor across multiple domains.
New Relic — New Relic fires after user rejected consent
TikTok — TikTok Pixel fires after user rejected consent
No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)
Warnings78
Google Tag Manager2 findingsID trackedwww.googletagmanager.com
www.googletagmanager.com
Google Tag Manager (Google) loaded before consent: Loads the GTM container which may trigger other tags
GTM loaded before consent banner — IP address transmitted to Google pre-consent (container: GTM-NR75XMD)
Possible server-side tag proxy at metrics.asos.com — analytics data may be forwarded to third parties before consent. Browser scanning cannot verify downstream recipients; audit your GTM Server-side or CNAME configuration.
Possible server-side tag proxy at gfbd8494-tc3e-mcf3.asos.com — analytics data may be forwarded to third parties before consent. Browser scanning cannot verify downstream recipients; audit your GTM Server-side or CNAME configuration.
Unknown third-party request to assets.asosservices.com before consent
Unknown third-party request to content.asos-media.com before consent
Unknown third-party request to ci.asosservices.com before consent
Unknown third-party request to creativeassets.asosservices.com before consent
Unknown third-party request to resources.asosservices.com before consent
Unknown third-party request to www.asosglobal.com before consent
Unknown third-party request to assets.adobedtm.com before consent
Unknown third-party request to www.google.com before consent
Unknown third-party request to use.fontawesome.com before consent
Unknown third-party request to sdk.fra-02.braze.eu before consent
localStorage key "_boomr_clss" written before consent
localStorage key "dummy" written before consent
localStorage key "ak_a" written before consent
localStorage key "msal.version" written before consent
localStorage key "redux-persist localStorage test" written before consent
localStorage key "Asos.Commerce.Bag.Sdk" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$event_queue" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$tracker_optimizely" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$layer_states" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$session_state" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$visitor_profile" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$variation_map" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$layer_map" written before consent
localStorage key "optimizely_data$$9832e940-5992-4738-98a7-f40e098776a8$$19181552552$$contextual_mab" written before consent
localStorage key "Asos.SiteChrome.Navigation:["GB","qx71qrg-45","en-GB"]" written before consent
localStorage key "chrome:search" written before consent
sessionStorage key "com.adobe.reactor.core.visitorTracking.landingPage" written before consent
sessionStorage key "com.adobe.reactor.core.visitorTracking.trafficSource" written before consent
localStorage key "__mplss_udbwrno7" written before consent
sessionStorage key "__mplss_lh1k8nv4" written before consent
localStorage key "__mplss_5entx39b" written before consent
localStorage key "__mpq_asos_ev:X" written before consent
localStorage key "__mpq_asos_ev:Y" written before consent
localStorage key "__mpq_asos_ev:Z" written before consent
localStorage key "__mplss_apsqdpo8" written before consent
localStorage key "__mplss_vm2ofts4" written before consent
localStorage key "__mpq_asos_ev" written before consent
localStorage key "8ff735676de04732b1b676047ecb6cd1-login.windows.net-" written before consent
localStorage key "msal.account.keys" written before consent
localStorage key "8ff735676de04732b1b676047ecb6cd1-login.windows.net-idtoken-www----" written before consent
localStorage key "msal.token.keys.www" written before consent
localStorage key "8ff735676de04732b1b676047ecb6cd1-login.windows.net-accesstoken-www-common-openid profile offline_access sensitive--" written before consent
localStorage key "8ff735676de04732b1b676047ecb6cd1-login.windows.net-refreshtoken-www----" written before consent
localStorage key "msal.www.active-account-filters" written before consent
localStorage key "msal.www.active-account" written before consent
localStorage key "server-telemetry-www" written before consent
localStorage key "localstorage.test" written before consent
localStorage key "optimizely_data$$pending_events" written before consent
localStorage key "fs_optly_pending_events" written before consent
localStorage key "gtmBrowserId" written before consent
sessionStorage key "Asos.Content.Targeting-eyJjb3VudHJ5IjoiR0IiLCJzdG9yZSI6IkNPTSIsImxhbmciOiJlbi1HQiIsImtleXN0b3JlZGF0YXZlcnNpb24iOiJxeDcxcXJnLTQ1IiwiaXNQcmVtaWVyIjoiZmFsc2UiLCJzZWdtZW50SWRzIjpudWxsLCJpc0tub3duIjoiZmFsc2UifQ==" written before consent
localStorage key "NRBA_SESSION" written before consent
localStorage key "ab.test" written before consent
localStorage key "ab.storage.events.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.sessionId.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.messagingSessionStart.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.deviceId.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.lastSdkReq.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.lastReqToEndpoint.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.attributes.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "__mplss_z4m0dc5d" written before consent
localStorage key "__mplss_h0er8yle" written before consent
localStorage key "__mplss_el06xv8u" written before consent
localStorage key "__mplss_2jp0nrwt" written before consent
localStorage key "__mplss_8qrznntw" written before consent
localStorage key "__mplss_9j5f1h9y" written before consent
localStorage key "ab.storage.serverConfig.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.device.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.sdk_metadata.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.session_id_for_cached_metadata.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.triggers.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.triggers.ts.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
localStorage key "ab.storage.requestAttempts.fddbe151-aa25-46b0-8eb7-f6062d580c00" written before consent
sessionStorage key "ContentsquareSID" written before consent
Info12
OneTrust2 findingscdn.cookielaw.org, OptanonConsent
cdn.cookielaw.org, OptanonConsent
OneTrust (OneTrust) loaded before consent: OneTrust cookie consent management
OneTrust cookie "OptanonConsent" set before consent
OneTrust CMP (OneTrust) loaded before consent: OneTrust geo-lookup — determines which consent banner to show based on user location
New Relic2 findingsjs-agent.newrelic.com, bam.nr-data.net
js-agent.newrelic.com, bam.nr-data.net
New Relic (New Relic) loaded before consent: New Relic browser monitoring agent
New Relic (New Relic) loaded before consent: New Relic browser data collection endpoint
Google (cdn) loaded before consent
Snapchat cookie "X-AB" set before consent — This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
Google cookie "FPGSID" set before consent — This cookie is an essential session and security cookie from Google. Its main purpose is to manage the session of a logged-in user, ensuring they remain logged in while navigating between Google services (like Gmail, Drive, YouTube) and to protect the account against unauthorized requests.
Tripadvisor cookie "RT" set before consent — This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example.
localStorage availability probe (null) wrote "__storage_test__" to sessionStorage before consent
Akamai bot manager — necessary for site protection
Akamai bot management session — necessary for site protection
Compliant1
OneTrust cookie "OptanonAlertBoxClosed" set correctly after consent
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