Apple

apple.com

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https://apple.com

Scanned Apr 15, 2026 · 22.3s

Your website score is

0/100
Critical

Grade

F0

Banner

No

Regulatory Compliance

Multi-regulation overview — click any regulation for details

Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.

Tag Leak detected 14 user data leaks before consent on apple.com, including Adobe Analytics, Adobe Audience Manager.

Security Headers

5/6 present

Strict-Transport-Security

max-age=31536000; includeSubdomains; preload

Content-Security-Policy

default-src 'self' blob: data: *.akamaized.net *.apple.com *.apple-mapkit.com *.cdn-apple.com *.organicfruitapps.com; child-src blob: mailto: embed.music.apple.com embed.podcasts.apple.com https://recyclingprogram.apple.com https://smb.apple.com https://nova.apple.com swdlp.apple.com www.apple.com www.instagram.com platform.twitter.com www.youtube-nocookie.com; img-src 'unsafe-inline' blob: data: *.apple.com *.apple-mapkit.com *.cdn-apple.com *.mzstatic.com; script-src 'unsafe-inline' 'unsafe-eval' blob: *.apple.com *.apple-mapkit.com www.instagram.com platform.twitter.com; style-src 'unsafe-inline' *.apple.com

X-Frame-Options

SAMEORIGIN

X-Content-Type-Options

nosniff

Referrer-Policy

no-referrer-when-downgrade

Permissions-Policy

Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation

Google Consent Mode

Not Detected

Google Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.

Post-Rejection Audit

Reject Button

Missing

Post-Rejection Fires

0 vendors

Consent Mode

Not Detected

GTM Load

Not detected

Consent Mode V2: Not Detected

Google Consent Mode was not detected on this site.

Consent Record Audit

Issues detected

Consent record stored after interaction

GDPR Art. 7(1)

No consent record written — cannot prove consent was given

No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.

Consent withdrawal mechanism accessible

GDPR Art. 7(3)

No way for users to withdraw consent found on page

No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.

Why this matters

Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.

Tracker categories detected

Analytics1 vendor
Marketing1 vendor
Security1
Functional1 vendor
Critical8
Adobe Analytics
Adobe Analytics3 findings

s_fid, s_cc, s_vi

Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_fid" set before consent — Alternative cookie with unique user ID / timestamp when the s_vi cookie can not be set for technical reasons

Cookie: s_fidDomain: .apple.comRetention: 5 years
Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_cc" set before consent

Cookie: s_ccDomain: .apple.com
Adobe Analytics
criticalCookieAnalyticsAdobe Analytics

Adobe Analytics cookie "s_vi" set before consent — Contains a unique ID to identify a user

Cookie: s_viDomain: .apple.comRetention: 2 years
Adobe Audience Manager
criticalCookieMarketingAdobe Audience Manager

Adobe Audience Manager cookie "mbox" set before consent — Adobe Target uses cookies to give website operators the ability to test which online content and offers are more relevant to visitors.

Cookie: mboxDomain: .apple.comRetention: 2 years
criticalNetwork

No consent banner detected — all cookies and tags fire without user consent

criticalConsent

No "reject all" option found — users cannot refuse non-essential cookies (ICO guidance requires this)

criticalConsent Record

No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)

criticalConsent Record

No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)

Warnings9
Analytics proxy
warningNetworkAnalytics proxy

Possible server-side tag proxy at securemetrics.apple.com — analytics data may be forwarded to third parties before consent. Browser scanning cannot verify downstream recipients; audit your GTM Server-side or CNAME configuration.

Host: securemetrics.apple.comFired: 422ms after load
warningStorage

localStorage key "onNewPage" written before consent

Key: onNewPageType: localStorageFired: 363ms after load
warningStorage

sessionStorage key "acAnalyticsStorageTestItem" written before consent

Key: acAnalyticsStorageTestItemType: sessionStorageFired: 367ms after load
warningStorage

localStorage key "clearAll" written before consent

Key: clearAllType: localStorageFired: 414ms after load
warningStorage

sessionStorage key "pt-dm" written before consent

Key: pt-dmType: sessionStorageFired: 424ms after load
warningStorage

localStorage key "sync" written before consent

Key: syncType: localStorageFired: 424ms after load
warningStorage

localStorage key "mk_epub" written before consent

Key: mk_epubType: localStorageFired: 426ms after load
warningStorage

localStorage key "ac-store-cache" written before consent

Key: ac-store-cacheType: localStorageFired: 464ms after load
warningStorage

sessionStorage key "s_ppv" written before consent

Key: s_ppvType: sessionStorageFired: 814ms after load
Info1
Adobe Audience Manager
infoCookieFunctionalAdobe Audience Manager

Adobe Audience Manager cookie "at_check" set before consent — A simple test value used to determine if a visitor supports cookies. Set each time a visitor requests a page.

Cookie: at_checkDomain: .apple.comRetention: session

Is this your site?

Run a full multi-page scan with monitoring and get detailed remediation steps

Scan apple.com

This audit is based on publicly observable website behavior. To request removal from the index, email support@tagleak.com