https://amazon.com
Scanned Apr 15, 2026 · 24.1s
Your website score is
Grade
BannerConsent Banner
No
Regulatory Compliance
Multi-regulation overview — click any regulation for details
Technical scan only. A passing score does not equal legal compliance. Consult qualified legal counsel for your jurisdiction.
Tag Leak detected 78 user data leaks before consent on amazon.com, including Amazon (Analytics Tracker), Amazon (Advertising Tracker), Microsoft (Advertising Tracker) and 50 more.
Security Headers
0/6 presentStrict-Transport-Security
Add HSTS header to enforce HTTPS connections and prevent downgrade attacks
Content-Security-Policy
Add a Content-Security-Policy header to prevent XSS and code injection attacks
X-Frame-Options
Add X-Frame-Options header to prevent clickjacking attacks
X-Content-Type-Options
Set X-Content-Type-Options to 'nosniff' to prevent MIME type sniffing
Referrer-Policy
Set a Referrer-Policy header to control how much referrer information is shared
Permissions-Policy
Add a Permissions-Policy header to restrict browser features like camera, microphone, and geolocation
Google Consent Mode
Not DetectedGoogle Consent Mode v2 was not found on this page. GCM v2 allows Google's tags to adjust their behavior based on user consent, and is required for compliant advertising measurement in the EU. Without it, your Google Ads and GA4 conversions may be impacted after consent is declined.
Post-Rejection Audit
Reject Button
Missing
Post-Rejection Fires
0 vendors
Consent Mode
Not Detected
GTM Load
Not detected
Consent Mode V2: Not Detected
Google Consent Mode was not detected on this site.
Consent Record Audit
Issues detectedConsent record stored after interaction
GDPR Art. 7(1)No consent record written — cannot prove consent was given
No CMP consent cookie or localStorage entry was found after the consent interaction. GDPR requires controllers to demonstrate consent was given.
Consent withdrawal mechanism accessible
GDPR Art. 7(3)No way for users to withdraw consent found on page
No cookie settings link, footer link, or floating consent button was detected. GDPR requires users to withdraw consent as easily as they gave it.
Why this matters
Under GDPR Article 7, controllers must be able to demonstrate that consent was given (Art. 7(1)) and ensure users can withdraw consent at any time, as easily as giving it (Art. 7(3)). Sites with no consent record or no withdrawal mechanism cannot legally rely on consent as a lawful basis.
Tracker categories detected
Critical72
Amazon (analytics) loaded before consent
Amazon (Advertising Tracker)3 findingss.amazon-adsystem.com, www.imdb.com, redirect.prod.experiment.routing.cloudfront.aws.a2z.com
s.amazon-adsystem.com, www.imdb.com, redirect.prod.experiment.routing.cloudfront.aws.a2z.com
Amazon (advertising) loaded before consent
Amazon (advertising) loaded before consent
Amazon (advertising) loaded before consent

Microsoft (advertising) loaded before consent
Azerion (advertising) loaded before consent
Life360 (advertising) loaded before consent
TransUnion (advertising) loaded before consent
Equativ (Advertising Tracker)2 findingsrtb-csync.smartadserver.com, match.sharethrough.com
rtb-csync.smartadserver.com, match.sharethrough.com
Equativ (advertising) loaded before consent
Equativ (advertising) loaded before consent
IndexExchange (advertising) loaded before consent

Criteo (advertising) loaded before consent
Advertising Tracker3 findingscapi.connatix.com, lciapi.ninthdecimal.com, pi.ispot.tv
capi.connatix.com, lciapi.ninthdecimal.com, pi.ispot.tv
advertising tracker at capi.connatix.com loaded before consent
advertising tracker at lciapi.ninthdecimal.com loaded before consent
advertising tracker at pi.ispot.tv loaded before consent
DailyMotion (advertising) loaded before consent
Zeotap (Advertising Tracker)2 findingsspl.zeotap.com, mwzeom.zeotap.com
spl.zeotap.com, mwzeom.zeotap.com
Zeotap (advertising) loaded before consent
Zeotap (advertising) loaded before consent
Comcast (advertising) loaded before consent
FreakOut (advertising) loaded before consent
Cint (advertising) loaded before consent
Samba.tv (advertising) loaded before consent
Magnite (advertising) loaded before consent
Ogury (advertising) loaded before consent

Adobe (tracker) loaded before consent
WPP (advertising) loaded before consent
mediarithmics (advertising) loaded before consent
Google (tracker) loaded before consent
comScore (analytics) loaded before consent
LoopMe (advertising) loaded before consent
OpenX (tracker) loaded before consent
TripleLift (advertising) loaded before consent
SearchForce (advertising) loaded before consent
Kargo (advertising) loaded before consent
GumGum (advertising) loaded before consent
PubMatic (advertising) loaded before consent
Nielsen (advertising) loaded before consent
Ströer Core (advertising) loaded before consent
Yieldmo (tracker) loaded before consent
EXTE (advertising) loaded before consent
Taboola (advertising) loaded before consent
The Trade Desk (tracker) loaded before consent
Amazon2 findingsad-id, ad-privacy
ad-id, ad-privacy
Amazon cookie "ad-id" set before consent — Clickthroughs to Amazon websites: Noting how the user got to Amazon via this website
Amazon cookie "ad-privacy" set before consent — Provided by amazon-adsystem.com for tracking user actions on other websites to provide targeted content to the users.
Platform161 cookie "tuuid" set before consent — Unique value to identify individual users.

Adform cookie "c" set before consent — Used to determine if browser of user accepts cookies or not
bidswitch.net cookie "tuuid_lu" set before consent — Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Casale Media3 findingsCMID, CMPS, CMPRO
CMID, CMPS, CMPRO
Casale Media cookie "CMID" set before consent — Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Casale Media cookie "CMPS" set before consent — Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads
Casale Media cookie "CMPRO" set before consent — Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement.
ComScore cookie "pid" set before consent — Collects a code that identifies the specific website or advertiser participating in the ScorecardResearch data collection program.
Smartadserver2 findingsTestIfCookieP, csync
TestIfCookieP, csync
Smartadserver cookie "TestIfCookieP" set before consent — Technical cookie used to test if persistent cookies are accepted
Smartadserver cookie "csync" set before consent — Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
Nativo cookie "opt_out" set before consent — This cookie is used to remember not to serve that user targeted Ads if they opt out.
Zeotap cookie "zc" set before consent — Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
csync.loopme.me cookie "viewer_token" set before consent — This cookie is associated with csync.loopme.me. It is used to track visitors on multiple websites in order to present relevant advertising based on the visitor's preferences.
openx.net2 findingsi, pd
i, pd
openx.net cookie "i" set before consent — Registers user data, such as IP address, geographical location, websites visited and on which advertisements the user has clicked, with the aim of optimizing the display of advertisements based on user relocation on websites that use the same advertising network.
openx.net cookie "pd" set before consent — This cookie stores information about which other third parties the user cookie (‘i’ cookie) has been synced with to reduce the amount of user matching done on your device.
DoubleClick/Google Marketing2 findingsIDE, id

IDE, id

DoubleClick/Google Marketing cookie "IDE" set before consent — This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite

DoubleClick/Google Marketing cookie "id" set before consent — This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
Neustar cookie "ab" set before consent — This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
semasio.net cookie "SEUNCY" set before consent — Registers a unique ID that identifies the user’s device for return visits.
GumGum cookie "vst" set before consent — Used to store the user user intereset
adscale.de3 findingsuu, tu, cct
uu, tu, cct
adscale.de cookie "uu" set before consent — Used to target ads by registering the user's movements across websites.
adscale.de cookie "tu" set before consent — Used to target ads by registering the user's movements across websites.
adscale.de cookie "cct" set before consent — Necessary for the shopping cart functionality on the website
Adobe Audience Manager2 findingsdemdex, dpm

demdex, dpm

Adobe Audience Manager cookie "demdex" set before consent — Unique value with which Audience Manager can identify a user. Used, among others, for identification, segmentation, modeling and reporting purposes.

Adobe Audience Manager cookie "dpm" set before consent — DPM is an abbreviation for Data Provider Match. It tells internal, Adobe systems that a call from Audience Manager or the Adobe Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID.
No consent banner detected — all cookies and tags fire without user consent
No "reject all" option found — users cannot refuse non-essential cookies (ICO guidance requires this)
No recognizable consent cookie or storage entry detected after interaction — GDPR Article 7(1) requires controllers to demonstrate consent was given (server-side storage cannot be verified)
No recognizable consent withdrawal mechanism detected — GDPR Article 7(3) requires users can withdraw consent as easily as giving it (cookie settings link or floating button expected)
Warnings9
Unknown third-party request to 1c5c1ecf7303.535706ac.eu-west-1.token.awswaf.com before consent
Unknown third-party request to geo.ads.audio.thisisdax.com before consent
localStorage key "csm-hit" written before consent
sessionStorage key "csmtid" written before consent
sessionStorage key "CSM_previousURL" written before consent
localStorage key "csm:adb" written before consent
localStorage key "a-font-class" written before consent
sessionStorage key "eelsts" written before consent
localStorage key "puff:suppression" written before consent
Info3
Amazon (Cdn)2 findingsm.media-amazon.com, a0c6d9c7a936b604bff3c0764992c2b33.profile.fco50-p1.cloudfront.net
m.media-amazon.com, a0c6d9c7a936b604bff3c0764992c2b33.profile.fco50-p1.cloudfront.net
Amazon (cdn) loaded before consent
Amazon (cdn) loaded before consent
Yahoo! (cdn) loaded before consent
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